Monthly Archives: May 2016
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Posted: May 30, 2016
Read more »Marketing channels and tactics have evolved enormously in recent years. With so much of modern brand building relying on the digital world, it’s easy to overlook the benefits of promotional merchandise as an advertising tactic in itself. From micro companies to global corporates, everyone’s getting in on the action, and it’s about time you did too. So what exactly are the benefits of promotional merchandise to marketers?
Low barriers to entry
One of the main benefits of promotional merchandise is that they’re an incredibly low cost advertising solution. When you can source quality promotional pens from as little as 7 cent per unit, it's plain to see why they’re such a big hit with businesses big and small. Paired with the advantages of buying in bulk and simple online ordering, it’s an enticing way to showcase your brand at a price that won’t break the bank.
You’re in control
When it comes to the consumption and distribution of your promotional products, you’re in the driving seat. You can choose to giveaway items over a short, medium or long-term timeframe, and how they’re given away is entirely up to you too. As Christmas gifts for clients? Every time someone shops in your store? As a competition prize? Get your creative juices flowing because the opportunities are endless!
Wide reach
Every time your client sips on some coffee from your mug, charges their phone on the go with your power bank, or hits a few wayward shots with your golf ball, they’re not only reinforcing your brand in their minds, they’re also exposing it to people they come in contact with. Repeat publicity without the repeat expense is something to behold in an often costly advertising arena!
Fosters relationships
Treating a customer to a desirable branded product will not only make them feel valued, it’ll also earn your company important brownie points, which can lead to repeat business and loyalty. You can also dangle the carrot with prospective clients, such as a free promotional gadget when you open a new bank account. How you decide to reward existing customers and attract new ones is completely up to you!
Looking for more great tips on branding your business? Our expert team is ready and waiting to help you get started. Simply call Axis Promotional Products on (01) 524 0966 to reap the benefits of using promotional gifts in your advertising arsenal today!
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Posted: May 23, 2016
Read more »If you’re in the habit of building client relationships, then look no further than promotional items for giveaways. Promotional giveaway items allow businesses to fine-tune their marketing message and keep their brand at the forefront of their client’s attention. But what are the best giveaway items for your promotional activities? As experts in branding your business, you’ve come to the right place.
Promotional pens
Printed promotional pens with your logo lead the pack when it comes to the best bang for your buck branding tools. Whether at home or in the office, your client is always going to need to jot down a sneaky note or two. If you hand out a pen that looks and feels cheap, then your brand will give the same impression. So invest in a quality pen and give the recipient a good reason to keep it. Your brand is worth it!
Promotional mugs
When it comes to promotional items for giveaways and tradeshows, most people would rather receive something more tangible than a business card. With this in mind, branded mugs are suitable for just about every industry. Promotional travel mugs are also a great shout for those clients who are always on the go. No cold calling is needed when an important client or prospect is sipping on a lovely mug of tea or coffee from your branded mug!
Branded power banks
If there’s anything that embodies the term ‘first-world problem’, it’s constantly running out of battery on your smartphone and having nowhere to plug in your charger! In a world where smartphone battery power lasts as long as those sweets you’ve been eyeing up in the canteen, your client is sure to appreciate a stylish and incredibly handy promotional power bank so they can charge their device on the go. The best part? Your beautiful logo will be staring right at them!
Branded USB sticks
Promotional USB sticks still pack a powerful punch when it comes to the inexpensive promotional items for giveaways. People just can’t seem to get enough of them! Whether your client is a college student or a working professional, why not give them an easy way to access their most valuable files with a slick promotional USB drive printed with your logo. A great portable advert for your brand!
Looking for more great tips on taking your brand to the next level? Our branding experts are ready and waiting to answer any questions you might have about our promotional items for giveaways. Simply call Axis Promotional Products on (01) 524 0966 and we’ll talk you through your needs, your wants and your budget.