Promotional Products Blog | Axis Promotional Products

  1. Why Do People Love Receiving Promotional Products?

    Why Do People Love Receiving Promotional Products?

    Promotional products are a win-win for all involved. A company sends out various promotional products to customers or even welcomes a new staff member in with a couple of promotional gifts.

    A key factor in the popularity of promotional products is association. A direct link between how a person thinks and feels about a promotional product and brand.

    The aim is to provide those with warm and happy feelings so that a person remembers you or to express gratitude. People genuinely do love receiving promotional products. This fact isn’t anything new.

    In this blog Axis Promotional are going to explore a few reasons why people love promotional products specifically.

    Make People Feel Special

    Rewarding customers or clients with promotional gifts makes them feel special and valued. Even if the item is small it’s the thought that counts.

    Customers want to feel valued and by sending out the message that you are thinking of them this acts as positive affirmation.

    Everyone Loves A Freebie

    You would have to be mad not to be happy after receiving a free gift. Everyone loves receiving something free.

    A natural human response is to enjoy something we do not have to work for to get.

    They Leave An Impression

    As a business, promotional gifs make you stand out from the crowd. In a consumers eyes who are you going to remember more, a company that passes you by and doesn’t engage or a company who goes that extra mile to give you something?

    We know what we would be drawn to more. People love promotional products because they create a lasting impression, one which they will remember for years to come.

    For Their Convenience

    Promotional products such as pens, cups and bags, some of the most common out there are much loved because they can be used for everyday use. They are convenient.

    Promotional products can be used again and again and if they are branded, people are going to be looking at them daily, remembering your brand in the process.

    The Surprise Value

    You aren’t going to be met with a free gift every day of the week so when you do it’s a surprise and people like surprises.

    Surprises break up the mundane and predictable. We love receiving promotional products because they are something new and fresh.

    Wide Selection Of Promotional Products

    At Axis Promotional Products we have a wide selection of promotional products in stock to suit any occasion and all types of people.

    If you are a business owner looking for ideas on promotional products to send out to clients then rest assured you’ve came to the right place.

    Be sure to have a browse through our online shop and if you have any questions feel free to contact us. Most importantly, happy shopping!

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  2. 10 Promotional Bags To Get Your Business Noticed

    10 Promotional Bags To Get Your Business Noticed

    The best promotional products are the ones that people use over and over again. A custom printed pen, for example, is something anybody can pick up and use. And of course, we all have that branded t-shirt we wear to the gym now and again. But what if your business is looking for something a little different than the usual promotional items?

    It makes sense to think outside the box. Your customer base is unique, so if you choose an item that speaks to their particular demographic then the return on your investment will be tenfold. The trick is to find something that’s tailored to your customer’s personality but that is common enough for anybody to use in their daily lives.

    This is why printed promotional bags are such a fantastic opportunity to get your name out there. Because there is such a diverse selection of them, you’ll be able to choose one that suits your brand, your customer’s needs, and is practical enough to become a useful addition to anybody’s routine. Read on to find out what bag is right for you.

    10 Custom Printed Promotional Bags For Your Business

    1. Sports Bags

    There’s no doubt about it: We live in a fitness world. Every town in Ireland has a gym, swimming pool or sports centre, and just about everybody, from the postman to the parish priest is a member of a fitness club. Get your logo on some promotional bags for the exercise obsessed if you’re looking to promote your brand with the fitness crowd.

    2. Shopper Bags

    Do you have a lot of products to sell to your customers, but they always forget to bring a bag to carry it all? Get your logo printed on promotional bags so they can go home stuffed to the brim with your merchandise. Best of all, you can get your address and phone number on there too so they can advertise your store the whole way home.

    3. Travel Bags

    Summer isn’t the only time people go on holiday. Cheap flights throughout Europe mean that there’s a constant flow of people coming in and out of the country. If your customers travel a lot, and their trips are particularly business oriented, a printed promotional travel bag will really impress and show your brand at its best.

    4. Toilet Bags

    Sticking to the travel bag theme, a toilet bag will quickly become an indispensable item that your customers will never forget. Get one that matches your brand colours, emblazon your contact details on it, and your business will be on your customer’s mind no matter where they are in the world.

    5. Rucksacks

    If you have a very outdoorsy customer base who like to go hiking, camping or even just for a run around the block, promotional bags to stuff to their spare clothes, snacks and other bits and pieces into will be the perfect accessory as the embark on their next big great adventure.

    6. Laptop Bags

    For the businessman on the go, it’s important to be able to lug around laptops, tablets and other technology of all shapes and sizes. Promotional bags for a computer is the perfect choice when you have an office oriented clientele who like to carry around hi-tech accessories in style.

    7. Shoe Bags

    Getting to work in the city is a pain any day. For those who have to spend hours in traffic, whether driving themselves or on public transport, it makes all the difference to have comfortable footwear on the journey. A bag to keep their shoes in is a great idea. Better yet, you can get it branded with your company logo – the perfect promotional product for those with a long commute.

    8. Business Bags

    We might be heading into a digital future, but we haven’t finished the move just yet. Even though any number of files can be stored on hard drives and in the cloud, companies and their employees are still reliant on good old-fashioned paper. That means when an office worker or student has a lot to carry to a meeting, you can come to the rescue with promotional bags to help them get there with ease.

    9. Over The Shoulder Bags

    When you want to tick every box on the list, you can’t go wrong with an over the shoulder bag. They’re as handy for days out on the beach as they are for important meetings. That means if you have a diverse demographic of clients and customers, it’s your best choice to make sure they’re all pleased.

    10. Accessories for Promotional Bags

    Of course, if you’ve looked through all the promotional bags options and still haven’t found something that matches your customer's personality, there are still a million other ideas to go through. Think about what they want to put in the bag.

    The accessories section in our promotional bags range is stuffed with things like luggage tags, security locks, eyes masks, pillows and much, much more. You might find that the hardest thing to do will be picking just one item to get your logo printed on.

    Our staff at Axis Promotional are always on hand you guide you through our product options, pick out one that’s right for your business, and ensure that the print of your logo looks impeccable. Contact us if you want to learn more about our promotional bags today.


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  3. 5 Reasons why your brand needs promotional clothing

    5 Reasons why your brand needs promotional clothing

    When it comes to building your brand, strong promotional products can help boost your visibility.  Outlined below are top 5 reasons why your brand can benefit from promotional clothing

    1.)    Brand Awareness

    Building brand awareness is a crucial step in building your brand and growing your business or organisation.  People need to know about what you do, sell or provide especially your target audience.  Your target audience needs to know what you do so they can sign up and get involved by joining your organization or becoming a paying customer. 

    Promotional clothing is a great way to get your brand out there whether you are a sports organization or a profit driven business.  People need to know about you and remember your brand identity.  One of the most effective ways to do this is through visual branding.  This can create a lasting memorable impression where your target audience become familiar with your brand image.  There are many successful examples of this but you need your brand to be seen, known and immediately recognizable in a very positive way. 

    For example for a corporate business that has a lot of golfing customers you might want to focus on a range of high quality golf clothing that both you and your customers can get a lot of wear out of which can create brand awareness for your brand. 

    Promotional clothing can be really effective at all type of networking conferences and events where people will see your brand displayed and it can be a great talking point for you and your brand as people can enquire what you do based on the quality of the visual branding on the clothing.  This level of brand awareness can create a lot of new contacts and leads for your business as visual branding creates a real lasting impression, where an image can paint a thousand words.   

    Likewise for a local sports or recreational group, it can be a great way to build brand awareness and get more people enquiring about what you do and how they can join you.  Promotional clothing can be very effective at gaining optimum exposure for your brand as whoever wears your branded clothing can socialize with a lot of people who will see your brand.  This can be more effective than other forms of static media advertisement as promotional clothing is so mobile and can go to where your target audience is and interact with them.

    Getting the right level of quality and design is crucial to effective brand awareness, and knowing your customer base and how you want to target them.

    2.)    Brand Association of Quality

    Like with all types of promotions you need to know what types of promotional clothing will best suit your brand.  Whatever type of clothing you choose you will need it to be of a good quality as this also communicates important brand awareness.  Good quality promotional clothing will communicate that your brand takes what you do very seriously and invests in high standards.  Obviously budget can sometimes dictate this but if you are worried about price and still want high quality clothing you should check out the catalogue of Axis Promotional clothing catalogue

    On the Axis Promotional clothing catalogue there are a large range to choose from with very competitive prices while also ensuring the highest quality of promotional clothing.  The prices are for each individual product with a single colour logo or image, but you if you want to add other colours you can simply contact us for a quote on the zendesk chat on our Axis Promotional Products website.

    The type of promotional clothing that Axis Promotional can customize to your visual branding are:

    • Hoodies
    • Pants
    • Fleece
    • Pull Overs
    • Sweat Shirts
    • Jackets
    • Body Warmers
    • Polo Shirts
    • Shirts
    • T-Shirts
    • Caps
    • Glooves
    • Clothing Accessories
    • Scarves

    Each of these clothing categories have a large selection of colour options and styles and prices to choose from.  Check it out here.

    3.)    Clever way of Advertising

    Promotional clothing is a very clever and effective way of advertising your brand to the wider public wherever the promotional clothing is worn, people will be exposed to your brand.  If the design of the branding is distinctive then it can leave a lasting impression where there is an established form of brand legacy.  Brand legacy originates from a core idea and considers repeated message layering to derive a current perception that is focused to the target audience.  In order for you to achieve brand legacy you need to get your brand image and identity out there in front of your target audience, repeatedly, to create an element of familiarity and awareness.  Promotional clothing is a great advertisement tool to enable your brand to effectively reach your audience.

    There is a mobility and versatility of promotional clothing to reach your audience in both formal and unformal settings.  Unformal settings would be where someone wears your branded clothing to their local gym or sports club, or indeed just popping into town to meet their friends, or going to various recreational weekend events.  A formal setting could be a business networking event at a conference or through business meetings.  Both ways are mingling and reaching people with your brand despite being different types of contexts. 

    Promotional clothing can be a very witty way to empower your brands reach in a very witty and cost effective way, and if used cleverly with well designed branding, high quality clothing and strategic people who will wear your items, then it can create a very effective advertising tool. 

    4.)    Gifting Customers

    Gifting customers is a great way to build lasting relationships with your customers that can help ensure repeat purchasing.  Customers love to get something free or discounted that can keep them loving your brand and incentivized to spend more money or keep interested in what you do.  Gifting customers with some stylish branded clothing can be a great way to give back to your customer base and guarantee their loyalty.   

    This is why it is so important to ensure you have well designed and high quality promotional clothing to better reach your target audience and encourage that your customer base will wear your clothing.  The more your customers wear your promotional clothing the more they will keep your brand in mind when they are doing repeat purchases. 

    In addition as has been pointed out previously, if your brand is worn then there is a greater chance of positive advertisement and brand awareness that will eventually lead to more sales and a growth in profit. 

    When gifting customers promotional clothing it is important to use a clever strategy that also incentivises greater sales.  For example you can run a promotion with your established customer base that if they spend over a certain amount of money they will get a free piece of promotional clothing. 

    Also it can be quite effective to run this promotion with a Digital Marketing Campaign to acquire a new market reach and new customers, encouraging them to buy from you as they will be gifted with some high quality and well designed promotional clothing.  This is a win, win for everybody.

    5.)    Gifting Staff

    Similar positive effects apply for gifting staff.  You can boost internal brand moral by gifting staff with stylish promotional clothing that they will be proud to wear either at work or in their free time.  The key for a higher chance of your staff wearing your branded promotional clothing in their free time is if the design and quality is quite attractive and stylish, combined with their good feelings about your business.

    Gifting staff with such clothing as a bonus can be a good way, but sometimes it can be more effective to give high quality promotional clothing as a gift once they are a full employee as it is an added way to add value to your brand and the employee will be delighted to get free clothing.

    Also it can have a good team building mentality within the work force if everyone wears their branded promotional clothing to various formal or informal events.  Informal team building events such as a staff day out, or in their free time.  Or indeed to formal events where the staff are representing the company. 


    Having a full range of high quality promotional clothing has so many benefits for your brand and the level of choice available by Axis Promotional Products online clothing catalogue is varied and extensive.  There is already an extensive collection to choose from such as the following:

    • Hoodies
    • Pants
    • Fleece
    • Pull Overs
    • Sweat Shirts
    • Jackets
    • Body Warmers
    • Polo Shirts
    • Shirts
    • T-Shirts
    • Caps
    • Glooves
    • Clothing Accessories
    • Scarves

    Each of these clothing categories have a large selection of colour options and styles and prices to choose from.  Check it out here.

    If you are looking for something particular that you cannot find in our catalogue, simply send us an email request on our zendesk chat on our Axis Promotional Products website and we can source it for you.

    Investing in promotional clothing can help build your brand.


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  4. 9 Tips for Giving Away Promotional Products

    9 Tips for Giving Away Promotional Products

    Promotional gifts are our bread and butter. With so many different options available, there’s something to suit any type of business and any size budget.However, sometimes businesses can feel awkward distributing gifts to their existing clients and potential customers. So, here’s a few tips to help you make the most out of your promotional products.


    1. Don’t make a big deal of it.

    If you’re embarrassed or just a bit awkward about giving out promotional gifts, then don’t make a big deal of the situation. No matter how amazing or useful the promotional gift is, you don’t need to big it up. Doing this may actually make the recipient feel uncomfortable, so just do your best to keep the exchange casual.


    2. Do it in person.

    If you’ve earmarked a client to receive a promotional gift, try your best to give it to them in person. This added personal touch will help make your promotional gifts feel extra special. It also provides an opportunity to personally thank the recipient for their time, whether they’re a long-term client or a potential customer.


    3. Let them know why you’re giving it to them.

    Be sure to make it clear why you’re giving the recipient the gift. Let them know it’s a way for your brand to say thank you and because you value their business.


    4. Link giving the gift to an event if possible

    If you can, try and link promotional gifts to a particular event. For example, if you have an important business meeting or other company event, bring along your promotional products and let attendees know they are a little thank you for coming along.


    5. Don’t wrap it like a present

    Although promotional gifts are technically gifts, it doesn’t mean you have you wrap them up like gift you’d give to a family member or friend. Promotional gifts are about brand recognition, so don’t do anything to mask that.


    6. Match the gift to the intended recipient

    Some items, like calendars or pens, may be universally appealing not matter who the recipient is. However, other promotional gifts like LED torches or sports accessories, may not be suitable for everyone. So, try and match the promotional gift with the needs of the intended recipient.


    7. Always bring more promotional gifts than you think you’ll need

    Wherever you’re going, try and bring more promotional items than you think you’ll need. If you are calling in to a client’s office to give promotional desk calendars to the administrative staff, you don’t want to be caught out when you discover they’ve hired two additional people.


    8. Don’t talk down the gift

    Even if it’s only a promotional pen, don’t talk down the gift. That creates the sense that your company doesn’t really value the gift or it’s recipient. So, try not to be too dismissive no matter how big or small the gift is.


    9. If your contact details are on the gift – point it out.

    Use your promotional gifts the same way you’d use business cards. “I appreciate your help with scheduling those meetings. If you need to get in touch, our number is on this pen. I’m happy to answer any questions.”


    Are you in the market for some promotional products? You name it… We’ve got it. Axis Promotional Products provide everything from pens to USB sticks to umbrellas. No matter what your budget, we’ve got a promotional product to suit your individual needs. So, don’t delay. Contact us today.

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  5. 5 Ways Promotional Items Benefit Your Business

    5 Ways Promotional Items Benefit Your Business

    Ever wondered what promotional products can do for your business? Maybe you’re not convince of how much value they can add? Well here’s our list of 5 ways promotional items can benefit your business.


    1. Stand Out from The Competition

    Promotional products can give your company a unique and creative flair. This in turn can really help you stand out from your competitors. Promotional items have a unique opportunity to open up the lines of communication with your customers. What better way to outdo your competitors?

    When customers associate that feel good feeling of getting something for free with you and your brand, you’ll gain a competitive edge over your rivals.


    2. Consumers Are Willing to Pay More

    If an item is sold at a cheap price, we naturally assume it’s inferior quality. However, according to new research if an item is thrown in as a bonus freebie when buying an expensive or luxury good, consumers see the product as being of higher quality and are willing to pay more for it.

    So, adding in a promotional item as a perk, when selling an expensive or luxury item can help your sales team make more sales and increase your profits.       

    3. People Talk More About Freebies

    With the rise of social media, companies are more and more interested about what their customers are saying. According to some research, getting your customers to say nice things about you is as effective as traditional advertising and it’s almost always cheaper.

    An article in the Journal of Marketing, about what drives word of mouth, found that people who got a product for free talked about it 20% more. So, giving your customers free promotional products can be a great way to get them talking about you to their friends and posting on social media.


    4. Inexpensive Advertising

    Promotional gifts are a far less expensive way to advertise compared to traditional advertising like radio and television. Good promotional gifts will literally live with the recipient.

    Unlike short advertisements that last minutes, if not seconds, promotional items can become a part of your customers’ lives. If a promotional item is deemed useful by your consumers it can stay in the minds of your best clients on a daily basis.


    5. Endless Options

    With so many different promotional items to choose from you have endless opportunities to impress and delight your clients. Here at Axis we have key chains, USB sticks, sports bags, sunglasses and loads more. With so many different promotional items to choose from, you have the flexibility you need to target your customers effectively, no matter what industry you operate in.     


    Are you in the market for some promotional products? You name it… We’ve got it. Axis Promotional Products provide everything from pens to USB sticks to umbrellas. No matter what your budget, we’ve got a promotional product to suit your individual needs. So, don’t delay. Contact us today.    

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  6. Top 6 Fitness Promotional Products For The New Year

    Top 6 Fitness Promotional Products For The New Year

    In a couple of weeks, you and your clients will be starting a whole new year and looking to make it one of your best. People’s new year’s resolutions are always packed full of ideas on how to make life better and getting fit is easily the most common among them.

    If your new year’s resolution is to make sure your business continues to grow, then make sure to take advantage of this.

    There a whole bundle of fitness and sport related promotional products to get your name out there. You can get all of them branded with your logo and into your customer’s hands. To make the most of this opportunity, take a look at the best fitness promotional products around.

    Top 6 Fitness Promotional Products For The New Year

    1. Skipping Rope

    Get in shape Rocky style! A skipping rope makes for a great intensive work out, it can be used anywhere, and it doesn’t take up any space when you throw it into your bag. Get a frazier skipping rope from our sports range and your customers will be in fighting shape in no time.

    2. Pedometer

    For an easier introduction to the world of fitness, walking or jogging might be a better option. We have a whole range of promotional pedometers for you to consider. They’re perfect anybody who likes to keep track of their progress – a necessity for getting into shape.

    Promotional Fitness Products For The New Year

    3. Sports Bags

    When it comes to promotional fitness products, a sports bag is one of the most basic items you can get. This is for a very simple reason: whatever way a person wants to get in shape, they’re going to need something to store their gear in.

    4. Bike Repair Kit

    Not everything always goes according to plan! If your customers are thinking about taking up biking to shed those extra pounds, make sure they have a bike repair kit with them at all time. That way, whatever happens when they’re out on the road, they’ll be able to take care of the problem in no time at all.

    5. Hiking Sticks

    Not everybody likes staring at a mirror in a sweaty gym – some people prefer to get in shape outdoors. Ireland is full of amazing hiking spots, so if you have a client or a customer who looks like they’ll enjoy some fresh air, tell them to take a hike with a branded walking stick.

    6. Activity Belt

    Hydration is critical when engaging in fitness activity, but it can be a hassle having to lug a bottle along on an intensive workout. For the perfect fitness promotional product, get your logo on our New York Activity Belt. It comes with two bottles so you’ll always be able to take enough water on a run.

    Need some more ideas for your promotional product plan? We’ve got a billion of them! Contact our team when you’re ready to brand your business with Ireland's leading promotional products website.

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  7. Christmas And Promotional Items: 3 Tips To Get Noticed

    Christmas And Promotional Items: 3 Tips To Get Noticed

    Christmas offers a tremendous opportunity for promotional item gifts.

    Whether you’re looking to create a seasonal giveaway, brand a Christmas hamper with your company logo, or you simply want to show a client some appreciation with a fancy gift, it’s the time of year that is practically built for your purposes - Everybody will be swapping presents, so your marketing team won’t even have to think of reason to create a fun giveaway.

    Of course, while it’s a great time of year to get your name out there, it’s also what every other business will be thinking too.

    You need to be able to stand out from the crowd if you want to get the most out of your Christmas promotional item.

    Lucky for you, we’ve got 3 great tips to help you do just that!

    How To Make Your Promotional Items Stand Out At Christmas

    1. Choose A Promotional Item That Your Customers Need

    It might be tempting to get your logo put on some novelty Santa hats, but think a little longer before you decide to do that.

    How often do you see a person walking down the street in a Santa Claus outfit? About once a year we reckon.

    It is a far more effective strategy to think of a seasonal gift that your customer will be able to use long after the New Year’s countdown.

    A branded pair of gloves would be a good start. The winter months last a long time in Ireland so your customers will find good use for them for a long while to come. Pair them with a branded wool hat and a promotional jacket to really deck them out until summer.

    Then, every time there’s a chilly breeze, your brand will be the first one they think.

    Christmas Promotional Item

    2. Have Fun With Your Customers

    It isn’t all about what you give away. Sometimes how you give it away can linger in memory a lot longer.

    For example, you could have a Christmas sale in your store and put a nice promotional pen in the shopping bags of your customers.

    Or you could invite your most important clients to a Christmas party and send them off with a goodie bag full of lots of mini-branded treats.

    You could even stand outside your business door and hand our free gifts on the street.

    Christmas can be a stressful time of year for people and you will experience some true appreciation if you bring a little cheer into their day.

    3. Go Big To Get Noticed

    If you have the budget for it, one way to make sure your promotional item gift is the one that everybody remembers is to go big.

    That could mean buying a large amount of smaller branded gifts, or maybe just buying a custom hamper to use as a prize in a Christmas competition.

    After all, when it comes to getting your brand noticed it isn’t always about delivering your promotional item directly to the doors of your customers.

    A single spectacular prize can be used to generate interest in your company and get your Christmas giveaway shared across every social network your business keeps an account on.

    It can be hard to come up with unique promotional product ideas. We’ve got a lot more choices to offer than deluxe Christmas promotional hampers of course, so when you’d like to know what would be the perfect option for you, contact our team and we’ll get you sorted today.


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  8. Winter Promotional Products: 3 Reasons To Get Yours

    Winter Promotional Products: 3 Reasons To Get Yours

    It’s that time of year again. It’s getting cold outside. People are starting to look for woolly hats and warm gloves. Everybody has a pair buried away somewhere, but that doesn’t mean they’re easy to find.

    A new pair are always appreciated, and if you give away some with your logo stitched into the fabric, your brand is sure to be remembered for a long time.

    Of course, there are lots of seasonal opportunities like this to create promotional merchanise, but winter is an especially good chance to spread awareness of your product or service.

    Want to know why? Keep reading.

    Top 3 Reasons Winter Promotional Products Are What You Need

    1. It’s Cold Outside

    As mentioned above, the most obvious thing about this season is how cold it is!

    Every year it comes around and every year people are surprised all over again.

    Help them out with some products to warm up. Warm clothes, outdoor gear, a thermos for a steaming pot of hot coffee.

    There are other seasons that you can create products for, but none of them seem to last quite as long as an Irish winter…

    2. Huge Selection To Choose From

    Winter in Ireland isn’t just one of the longest seasons for promotional products. It also has one of the widest selections.


    Because people need items to enjoy both inside and outside of their home.

    In summer, chances are the last thing your customers want to do is close the curtains and curl up on the couch.

    But once the chilly winds hit, they won’t just be looking for a wide array of warm clothes, they’ll also looking for things to enjoy when they’re stuck inside on rainy days.

    Promotional Hamper  

    3. There Are Plenty of Special Occasions

    Halloween has just passed us by. If you have American clients you might be considering some Thanksgiving branded gifts. Valentines day just edges into the winter months. And before we even get to that, you can’t forget the big one – Christmas.

    This time of year is absolutely packed with special occasions for you to link your products with and you can do that in two major ways.

    First of all, you have a theme to follow. If you’re having difficulty deciding what kind of branded gift you’d like to order, narrowing down your choices to a particular holiday like Christmas is a huge help. For example, our new range of promotional hampers is a great place to get started.

    Secondly, when you create a branded product for a special occasion, you now have the perfect excuse to give it to your customers.

    It can be difficult to know how to choose promotional products. Still not sure what promotional products will work for you? Call our team on (01) 524 0966 or contact us online to  speak with somebody who can help you out today.

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  9. 7 Actionable Tips For Choosing the Right Promotional Product

    7 Actionable Tips For Choosing the Right Promotional Product

    You put a lot of thought and effort into devising strategies to grow your business. Everything from your branding design to how your employees dress is taken into consideration when choosing how to represent your company.

    This is because you know how essential it is to express a distinct personality that sets you apart from the competition and which your customers are happy to do business with.

    When it’s time to promote your brand with a promotional gift, it’s important to put just as much thought into what kind of product you use to get noticed. There’s a lot more to choosing a good promotional gift than getting your logo put on a pen, so let’s look over our top 5 tips on creating the best promotional gift.

    The 7 Best Tips For How To Choose Promotional Products

    1. Target Your Promotional Gifts

    Our first tip might seem like an obvious one: Target your customers with a gift that’s of particular interest to them.

    Sometimes this can be a simple task. They might already have an interest in the product or service you provide and by finding a matching gift to put your logo on, you’ll know you’re appealing to them with something they appreciate.

    Dig a little deeper though. Yes, you can run a successful promotional campaign by relying on an item that you know they like, but if you can think of something that will surprise them, it can stick in their minds for a long time to come.

    2. Know When to Spend More

    We have plenty of promotional gift options, but your campaign can often benefit from spending more on the gift you choose. If you know your customers very well and can be sure that they’ll be interested in the gift you provide, it can be well worth choosing a more expensive one, even if it means reducing how many you buy.

    How about something from out promotional technology range?

    Impress your customer base with something that will make them say, ‘Wow!’

    3. Connect With A Theme

    There are many obvious themes you can choose from that can connect to your brand in fun and creative ways. There are seasonal ones of course, and holiday based ones, but you can get extra creative and find themes that connect with your particular brand.

    If you’re in the phone business, for example, we have lots of promotional phone gifts to represent your company.

    Or if you’re selling light fixtures, then it might not be a bad idea to give away a keyring with a little flashlight on it. Many clients who’ll be going about installing the fixtures will be of the handyman variety, in which case they’ll get plenty of use out of the item.

    There are lots of clever ways like this to link your product and promotion together.

    4. Practicality Counts

    You can’t beat a gift that your customer will use again and again.

    The idea of your promotional gift campaign isn’t just to provoke a short-term amount of interest. It’s to embed your brand in the mind of your customers.

    The best way to this is by giving them something that they’ll use every day. Find a promotional gift that’s practical and that represents your brand well, and you’ll have doubled the benefit of having a promotional gift campaign. Not sure what's right for you? Talk to our team. We've got all kinds of unique promotional product ideas for your business.

    5. Time And Place

    How to choose the right promotional products is only half the trick. You also need an idea of where you're going to be using them.

    It might be the case that you're selling some branded pens at the checkout counter, but maybe there's a more clever way to get your name out there.

    Imagine, for example, a day out at the local St. Patrick’s Day parade. The onlookers could pay 5 Euro to wear a green top hat, or they could choose the free one with your business name on it. You'd have an entire army of people promoting for you then.

    6. Give An Extra Push

    It isn’t enough to have your brand name printed onto your product of choice.

    Think about how it will direct your customer to your business. A phone number and web address are useful, but if the person doesn’t have it on them at the right time, there’s a good chance they might forget about it altogether. Think about sweetening the deal with a promo code.

    They’ll be a lot more likely to visit your website first chance they get if there’s something as simple as a 10% discount offer advertised on your quality logo products.

    7. Have Fun!

    One thing that we’ll say from our years of experience is that if you want to choose the right promo product, it's important that you have fun with it!

    Make sure that you pick something that expresses your personality and shows your friendly side. A promotional gift campaign is a great opportunity for your company to have fun and it would be a shame if you missed out on it.

    Not sure what promotional gifts would suit you? Talk to our team. We’re always ready to learn about your business and help you choose.

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  10. 3 Christmas Promotional Gift Ideas That Never Fail

    3 Christmas Promotional Gift Ideas That Never Fail

    I don’t know about you, but:

    Who can resist getting into the Christmas spirit?

    And did you know that we have a whole sleigh full of Christmas promotional gifts to help your company or organisation transform even the most notorious of Scrooges this festive season?

    From branded leisure and sport gifts, to promotional pens with your logo, if you need it imprinted, here at Axis, we probably have it.



    In today’s post we’re going to show you the top three Christmas promotional product ideas that really will take the misery out of promotional product shopping! 

    promotional gifts for clients and employees at christmas

    How About Some Winter Clothing?

    As the cold sets in, who hasn’t dashed around the house sifting through cupboards and drawers in the search for a nice ‘n’ cosy fleece hat

    Embroidered with your company branding, if you’re looking for a useful yet effective giveaway this Christmas, look no further than promotional winter clothing.

    And while you’re at it:

    Why not ensure your customers and employees are as warm of toast this winter and beyond with a stylish new fleece top or body warmer!

    Mug It Up!

    As Mrs. Doyle herself once said:

    “There’s always time for a nice cup of tea”.

    And when we all drag ourselves back to work in the new year, whether working outdoors or enduring a long and tiresome commute, drinking a hot beverage on the go is one of the few ways to stay warm.

    Travel mugs and flasks can be custom printed with your branding, so it’s no wonder they’re one of the hottest Christmas promotional items around!

    We Wish You A Merry Tech-mas

    Here at Axis, promotional technology products are one of our most sought-after items. Why?

    Because they get brownie points from just about anyone and everyone. 

    So why not show your employee or client just how much you appreciate with them this Christmas with a promotional power bank, custom branded portable Bluetooth speaker or some swanky new accessories for their smartphone or tablet, such as a stylus or iPad case.

    There's a tech geek in all of us, you know!

    The Next Step?

    Whether you’re sensibly making a head start on your company’s holiday giveaway or you’re desperately scrambling for some last minute Christmas promotional gifts, we’ve no shortage of Christmas gifts for clients and employees to help you spread that much-loved festive cheer and fun.

    Simply call us on (01) 524 0966 or drop us a line at to speak to one of our branding experts!

    Read more »
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