Monthly Archives: July 2016

Have you ever been handed a promotional leaflet for a product you were interested in but found yourself tossing it away before you even gave it a second glance? We’re conditioned to think certain items belong on the junk pile, no matter how relevant they are to our needs, so it’s imperative to think critically if you're considering how to choose promotional products that best represent your business.

Follow these simple guidelines to get the most out of your choice and guarantee you make your money back on the promotional product campaign you’re about to wage.

Choosing promotional products for your campaign

Know your customer

What’s useless for one person could be indispensable for the next. If you already know what your customer base is like, then you’ve got a head start on choosing the perfect promotional product to expand that group even further. Ask yourself, are they the kind of people who’d make good use of a promotional tote bag, or would they get more use out of a body warmer to wear on the job? There’s not much point giving a promotional USB stick to somebody working in the gardening sector, so make sure you’re not just throwing your money away.

Link the theme

If you’re selling light fixtures, then it might not be a bad idea to give away a keyring with a little flashlight on it. Many clients who’ll be going about installing the fixtures will be of the handyman variety, in which case they’ll get plenty of use out of the item. But beyond that, it’s a clever way of linking your actual product to the promotional product you’re using to get noticed.

How, where and why

You might just want to drop the promotional product you have chosen into the customer’s shopping bag while they’re at the till, but there are a million other places to get noticed too. Trade shows are huge events with thousands of people milling about, bogged down with free promotional pens, promotional mugs and t-shirts. Go the extra mile and choose a promotional product that they’ll use all day. If you put your logo on something they’ll actually utilise, then there’s a potential army of customers happy to walk around as walking advertisements for you. And the opportunity for this goes well beyond corporate events. Imagine, for example, a day out at the local St. Patrick’s Day parade. The onlookers could pay 5 euro to wear a green top hat, or they could choose the free one with your business name on it.

Give an extra push

It isn’t enough to have your brand name printed onto your promotional product of choice. Think about how it will direct your customer to your business. A phone number and web address are useful, but if the person doesn’t have it on them at the right time, there’s a good chance they might forget about it altogether. Think about sweetening the deal with a promo code. They’ll be a lot more likely to visit your website first chance they get if there’s something as simple as a 10% discount offer advertised on your quality logo products.

Even with this list of tips on how to choose promotional products for your next marketing campaign, you might find it difficult to come up with an inspired idea. Why not browse our huge range of promotional products to get your creative juices flowing!

Did you ever cast an eye on a unique promotional product that made you chuckle away to yourself or think, ‘’hmm…now that is unusual.’’? At the face of it, some ideas for promotional giveaway items might not seem to offer much in terms of functionality or practicality, but they do serve one very important purpose – they are extremely effective attention-grabbers. And, if nothing else, they make great conversation starters too.

Customers will always remember a company that makes them feel good, and making your customers smile is one of the most powerful things your business can do. Richard Branson was once quoted as saying that “fun is one of the most important and underrated ingredients in any successful venture.” With your marketing strategy in mind, here are some unique promotional product ideas that can keep existing customers entertained as well as communicate your brand values to potential new clients!

Promotional games

Struggling to come up with unique promotional product ideas to show your appreciation to a much-loved client? Promotional board games such as chess or 6-in-1 are the go-to product of choice for those looking to keep it bold, and keep it simple too.

Great for team-building activities in any workplace environment, why not take a break from the norm of handing out one flimsy promotional product after another and actually offer something of value to your client. Sure enough, the potential user(s) may not be the world’s biggest chess or 6-in-1 fanatics, but these fancy numbers are great conversation-starters and a left-of-field way to say ‘thanks’.

Top it off with a bold design and your company is guaranteed to receive some valuable branding time for a long time to come!

Promotional novelty retro phone 

When it comes to unique promotional product ideas, this one gets big brownie points with us folk here in Axis HQ. Shower your customers with some retro fun with this novelty phone handset – a throwback to ‘the olden days’.

This mobile telephone receiver combines modern technology with an old-school twist. Reducing up to 95% radiation emitting from a mobile phone, there’s more than meets the eye to this unique promotional product which is not only compatible with smartphones, but tablets and computers too, thanks to its 3.5mm audio jack.

Best part is this retro mobile handset can be designed with your artwork or printed with your brand logo right here at Axis Promotional Products!

Promotional disposable rain poncho

It goes without saying that Irish weather can be about as reliable as a chocolate teapot, and many of us can recount a fond (or not-so-fond) memory of getting absolutely drenched at an outdoor event because, in the words of the great Roy Keane, we ‘failed to prepare’.

Whether your clientele enjoy heading up to Croker their flasks of tae and packs of hang sandwiches for a feast of championship action, or throwing a few shapes at the likes of Electric Picnic or Longitude, why not make your brand visible to the masses with these promotional rain ponchos.

Super lightweight and easily branded, they’re a great option for those looking for something a little more budget-friendly than, say, a promotional umbrella, for instance. Available for EUR1.95 each for 100, if you’re clutching for some unique promotional product ideas, then look no further.

Don’t be afraid to ditch the norm and capture your audience’s attention with promotional items that are goofy, fun or even downright silly.

Why not talk to the branding experts today to discuss your needs, your wants and your budget. Your key to a great marketing campaign is just a phone call away!