Monthly Archives: October 2016

You put a lot of thought and effort into devising strategies to grow your business. Everything from your branding design to how your employees dress is taken into consideration when choosing how to represent your company.

This is because you know how essential it is to express a distinct personality that sets you apart from the competition and which your customers are happy to do business with.

When it’s time to promote your brand with a promotional gift, it’s important to put just as much thought into what kind of product you use to get noticed. There’s a lot more to choosing a good promotional gift than getting your logo put on a pen, so let’s look over our top 5 tips on creating the best promotional gift.

The 7 Best Tips For How To Choose Promotional Products

1. Target Your Promotional Gifts

Our first tip might seem like an obvious one: Target your customers with a gift that’s of particular interest to them.

Sometimes this can be a simple task. They might already have an interest in the product or service you provide and by finding a matching gift to put your logo on, you’ll know you’re appealing to them with something they appreciate.

Dig a little deeper though. Yes, you can run a successful promotional campaign by relying on an item that you know they like, but if you can think of something that will surprise them, it can stick in their minds for a long time to come.

2. Know When to Spend More

We have plenty of promotional gift options, but your campaign can often benefit from spending more on the gift you choose. If you know your customers very well and can be sure that they’ll be interested in the gift you provide, it can be well worth choosing a more expensive one, even if it means reducing how many you buy.

How about something from out promotional technology range?

Impress your customer base with something that will make them say, ‘Wow!’

3. Connect With A Theme

There are many obvious themes you can choose from that can connect to your brand in fun and creative ways. There are seasonal ones of course, and holiday based ones, but you can get extra creative and find themes that connect with your particular brand.

If you’re in the phone business, for example, we have lots of promotional phone gifts to represent your company.

Or if you’re selling light fixtures, then it might not be a bad idea to give away a keyring with a little flashlight on it. Many clients who’ll be going about installing the fixtures will be of the handyman variety, in which case they’ll get plenty of use out of the item.

There are lots of clever ways like this to link your product and promotion together.

4. Practicality Counts

You can’t beat a gift that your customer will use again and again.

The idea of your promotional gift campaign isn’t just to provoke a short-term amount of interest. It’s to embed your brand in the mind of your customers.

The best way to this is by giving them something that they’ll use every day. Find a promotional gift that’s practical and that represents your brand well, and you’ll have doubled the benefit of having a promotional gift campaign. Not sure what's right for you? Talk to our team. We've got all kinds of unique promotional product ideas for your business.

5. Time And Place

How to choose the right promotional products is only half the trick. You also need an idea of where you're going to be using them.

It might be the case that you're selling some branded pens at the checkout counter, but maybe there's a more clever way to get your name out there.

Imagine, for example, a day out at the local St. Patrick’s Day parade. The onlookers could pay 5 Euro to wear a green top hat, or they could choose the free one with your business name on it. You'd have an entire army of people promoting for you then.

6. Give An Extra Push

It isn’t enough to have your brand name printed onto your product of choice.

Think about how it will direct your customer to your business. A phone number and web address are useful, but if the person doesn’t have it on them at the right time, there’s a good chance they might forget about it altogether. Think about sweetening the deal with a promo code.

They’ll be a lot more likely to visit your website first chance they get if there’s something as simple as a 10% discount offer advertised on your quality logo products.

7. Have Fun!

One thing that we’ll say from our years of experience is that if you want to choose the right promo product, it's important that you have fun with it!

Make sure that you pick something that expresses your personality and shows your friendly side. A promotional gift campaign is a great opportunity for your company to have fun and it would be a shame if you missed out on it.

Not sure what promotional gifts would suit you? Talk to our team. We’re always ready to learn about your business and help you choose.