Monthly Archives: May 2017

Promotional gifts are our bread and butter. With so many different options available, there’s something to suit any type of business and any size budget.However, sometimes businesses can feel awkward distributing gifts to their existing clients and potential customers. So, here’s a few tips to help you make the most out of your promotional products.

1. Don’t make a big deal of it.

If you’re embarrassed or just a bit awkward about giving out promotional gifts, then don’t make a big deal of the situation. No matter how amazing or useful the promotional gift is, you don’t need to big it up. Doing this may actually make the recipient feel uncomfortable, so just do your best to keep the exchange casual.

2. Do it in person.

If you’ve earmarked a client to receive a promotional gift, try your best to give it to them in person. This added personal touch will help make your promotional gifts feel extra special. It also provides an opportunity to personally thank the recipient for their time, whether they’re a long-term client or a potential customer.

3. Let them know why you’re giving it to them.

Be sure to make it clear why you’re giving the recipient the gift. Let them know it’s a way for your brand to say thank you and because you value their business.

4. Link giving the gift to an event if possible

If you can, try and link promotional gifts to a particular event. For example, if you have an important business meeting or other company event, bring along your promotional products and let attendees know they are a little thank you for coming along.

5. Don’t wrap it like a present

Although promotional gifts are technically gifts, it doesn’t mean you have you wrap them up like gift you’d give to a family member or friend. Promotional gifts are about brand recognition, so don’t do anything to mask that.

6. Match the gift to the intended recipient

Some items, like calendars or pens, may be universally appealing not matter who the recipient is. However, other promotional gifts like LED torches or sports accessories, may not be suitable for everyone. So, try and match the promotional gift with the needs of the intended recipient.

7. Always bring more promotional gifts than you think you’ll need

Wherever you’re going, try and bring more promotional items than you think you’ll need. If you are calling in to a client’s office to give promotional desk calendars to the administrative staff, you don’t want to be caught out when you discover they’ve hired two additional people.

8. Don’t talk down the gift

Even if it’s only a promotional pen, don’t talk down the gift. That creates the sense that your company doesn’t really value the gift or it’s recipient. So, try not to be too dismissive no matter how big or small the gift is.

9. If your contact details are on the gift – point it out.

Use your promotional gifts the same way you’d use business cards. “I appreciate your help with scheduling those meetings. If you need to get in touch, our number is on this pen. I’m happy to answer any questions.”

Are you in the market for some promotional products? You name it… We’ve got it. Axis Promotional Products provide everything from pens to USB sticks to umbrellas. No matter what your budget, we’ve got a promotional product to suit your individual needs. So, don’t delay. Contact us today.

Ever wondered what promotional products can do for your business? Maybe you’re not convince of how much value they can add? Well here’s our list of 5 ways promotional items can benefit your business.

1. Stand Out from The Competition

Promotional products can give your company a unique and creative flair. This in turn can really help you stand out from your competitors. Promotional items have a unique opportunity to open up the lines of communication with your customers. What better way to outdo your competitors?

When customers associate that feel good feeling of getting something for free with you and your brand, you’ll gain a competitive edge over your rivals.

2. Consumers Are Willing to Pay More

If an item is sold at a cheap price, we naturally assume it’s inferior quality. However, according to new research if an item is thrown in as a bonus freebie when buying an expensive or luxury good, consumers see the product as being of higher quality and are willing to pay more for it.

So, adding in a promotional item as a perk, when selling an expensive or luxury item can help your sales team make more sales and increase your profits.       

3. People Talk More About Freebies

With the rise of social media, companies are more and more interested about what their customers are saying. According to some research, getting your customers to say nice things about you is as effective as traditional advertising and it’s almost always cheaper.

An article in the Journal of Marketing, about what drives word of mouth, found that people who got a product for free talked about it 20% more. So, giving your customers free promotional products can be a great way to get them talking about you to their friends and posting on social media.

4. Inexpensive Advertising

Promotional gifts are a far less expensive way to advertise compared to traditional advertising like radio and television. Good promotional gifts will literally live with the recipient.

Unlike short advertisements that last minutes, if not seconds, promotional items can become a part of your customers’ lives. If a promotional item is deemed useful by your consumers it can stay in the minds of your best clients on a daily basis.

5. Endless Options

With so many different promotional items to choose from you have endless opportunities to impress and delight your clients. Here at Axis we have key chains, USB sticks, sports bags, sunglasses and loads more. With so many different promotional items to choose from, you have the flexibility you need to target your customers effectively, no matter what industry you operate in.     

Are you in the market for some promotional products? You name it… We’ve got it. Axis Promotional Products provide everything from pens to USB sticks to umbrellas. No matter what your budget, we’ve got a promotional product to suit your individual needs. So, don’t delay. Contact us today.