When it comes to building your brand, strong promotional products can help boost your visibility.  Outlined below are top 5 reasons why your brand can benefit from promotional clothing

1.)    Brand Awareness

Building brand awareness is a crucial step in building your brand and growing your business or organisation.  People need to know about what you do, sell or provide especially your target audience.  Your target audience needs to know what you do so they can sign up and get involved by joining your organization or becoming a paying customer. 

Promotional clothing is a great way to get your brand out there whether you are a sports organization or a profit driven business.  People need to know about you and remember your brand identity.  One of the most effective ways to do this is through visual branding.  This can create a lasting memorable impression where your target audience become familiar with your brand image.  There are many successful examples of this but you need your brand to be seen, known and immediately recognizable in a very positive way. 

For example for a corporate business that has a lot of golfing customers you might want to focus on a range of high quality golf clothing that both you and your customers can get a lot of wear out of which can create brand awareness for your brand. 

Promotional clothing can be really effective at all type of networking conferences and events where people will see your brand displayed and it can be a great talking point for you and your brand as people can enquire what you do based on the quality of the visual branding on the clothing.  This level of brand awareness can create a lot of new contacts and leads for your business as visual branding creates a real lasting impression, where an image can paint a thousand words.   

Likewise for a local sports or recreational group, it can be a great way to build brand awareness and get more people enquiring about what you do and how they can join you.  Promotional clothing can be very effective at gaining optimum exposure for your brand as whoever wears your branded clothing can socialize with a lot of people who will see your brand.  This can be more effective than other forms of static media advertisement as promotional clothing is so mobile and can go to where your target audience is and interact with them.

Getting the right level of quality and design is crucial to effective brand awareness, and knowing your customer base and how you want to target them.

2.)    Brand Association of Quality

Like with all types of promotions you need to know what types of promotional clothing will best suit your brand.  Whatever type of clothing you choose you will need it to be of a good quality as this also communicates important brand awareness.  Good quality promotional clothing will communicate that your brand takes what you do very seriously and invests in high standards.  Obviously budget can sometimes dictate this but if you are worried about price and still want high quality clothing you should check out the catalogue of Axis Promotional clothing catalogue. 

On the Axis Promotional clothing catalogue there are a large range to choose from with very competitive prices while also ensuring the highest quality of promotional clothing.  The prices are for each individual product with a single colour logo or image, but you if you want to add other colours you can simply contact us for a quote on the zendesk chat on our Axis Promotional Products website.

The type of promotional clothing that Axis Promotional can customize to your visual branding are:

• Hoodies
• Pants
• Fleece
• Pull Overs
• Sweat Shirts
• Jackets
• Body Warmers
• Polo Shirts
• Shirts
• T-Shirts
• Caps
• Glooves
• Clothing Accessories
• Scarves

Each of these clothing categories have a large selection of colour options and styles and prices to choose from.  Check it out here.

3.)    Clever way of Advertising

Promotional clothing is a very clever and effective way of advertising your brand to the wider public wherever the promotional clothing is worn, people will be exposed to your brand.  If the design of the branding is distinctive then it can leave a lasting impression where there is an established form of brand legacy.  Brand legacy originates from a core idea and considers repeated message layering to derive a current perception that is focused to the target audience.  In order for you to achieve brand legacy you need to get your brand image and identity out there in front of your target audience, repeatedly, to create an element of familiarity and awareness.  Promotional clothing is a great advertisement tool to enable your brand to effectively reach your audience.

There is a mobility and versatility of promotional clothing to reach your audience in both formal and unformal settings.  Unformal settings would be where someone wears your branded clothing to their local gym or sports club, or indeed just popping into town to meet their friends, or going to various recreational weekend events.  A formal setting could be a business networking event at a conference or through business meetings.  Both ways are mingling and reaching people with your brand despite being different types of contexts. 

Promotional clothing can be a very witty way to empower your brands reach in a very witty and cost effective way, and if used cleverly with well designed branding, high quality clothing and strategic people who will wear your items, then it can create a very effective advertising tool. 

4.)    Gifting Customers

Gifting customers is a great way to build lasting relationships with your customers that can help ensure repeat purchasing.  Customers love to get something free or discounted that can keep them loving your brand and incentivized to spend more money or keep interested in what you do.  Gifting customers with some stylish branded clothing can be a great way to give back to your customer base and guarantee their loyalty.   

This is why it is so important to ensure you have well designed and high quality promotional clothing to better reach your target audience and encourage that your customer base will wear your clothing.  The more your customers wear your promotional clothing the more they will keep your brand in mind when they are doing repeat purchases. 

In addition as has been pointed out previously, if your brand is worn then there is a greater chance of positive advertisement and brand awareness that will eventually lead to more sales and a growth in profit. 

When gifting customers promotional clothing it is important to use a clever strategy that also incentivises greater sales.  For example you can run a promotion with your established customer base that if they spend over a certain amount of money they will get a free piece of promotional clothing. 

Also it can be quite effective to run this promotion with a Digital Marketing Campaign to acquire a new market reach and new customers, encouraging them to buy from you as they will be gifted with some high quality and well designed promotional clothing.  This is a win, win for everybody.

5.)    Gifting Staff

Similar positive effects apply for gifting staff.  You can boost internal brand moral by gifting staff with stylish promotional clothing that they will be proud to wear either at work or in their free time.  The key for a higher chance of your staff wearing your branded promotional clothing in their free time is if the design and quality is quite attractive and stylish, combined with their good feelings about your business.

Gifting staff with such clothing as a bonus can be a good way, but sometimes it can be more effective to give high quality promotional clothing as a gift once they are a full employee as it is an added way to add value to your brand and the employee will be delighted to get free clothing.

Also it can have a good team building mentality within the work force if everyone wears their branded promotional clothing to various formal or informal events.  Informal team building events such as a staff day out, or in their free time.  Or indeed to formal events where the staff are representing the company. 

Having a full range of high quality promotional clothing has so many benefits for your brand and the level of choice available by Axis Promotional Products online clothing catalogue is varied and extensive.  There is already an extensive collection to choose from such as the following:

• Hoodies
• Pants
• Fleece
• Pull Overs
• Sweat Shirts
• Jackets
• Body Warmers
• Polo Shirts
• Shirts
• T-Shirts
• Caps
• Glooves
• Clothing Accessories
• Scarves

Each of these clothing categories have a large selection of colour options and styles and prices to choose from.  Check it out here.

If you are looking for something particular that you cannot find in our catalogue, simply send us an email request on our zendesk chat on our Axis Promotional Products website and we can source it for you.

Investing in promotional clothing can help build your brand.