Monthly Archives: March 2019

Having a key marketing strategy in place is essential for getting your business noticed. If your competitors have one then you need to keep up. If your competitors don’t have a marketing strategy then you will get ahead by implementing one.

Think of any major corporation. They use promotional products as part of their marketing strategy to remind customers or clients of their brand, for brand recognition. Promotional products are still very effective in complementing marketing efforts.

Reasons, why such items are popular, are for practical use, they are convenient, provide lasting impressions and add a personal touch to name but a few.

Here are three explanations as to why you still need promotional products as part of your marketing strategy.

For Cost-Effectiveness

One reason why you should not shy away from using promotional products for your brand is that they are cheap.

Often, brands purchase promotional products in bulk to further their brand awareness. Items like coffee mugs or pens are the perfect type of gift to give to clients. Each time they use these items for practical use they will think of your company.

You could liken giving away promotional products to a Google Ads Marketing Campaign. Clients use a promotional gift and your impressions build up and up. They can be used time and time again, ensuring you get much ROI.

For Incentives

Promotional products are not only for giving away as freebies. You can also present them as rewards to clients who purchase over a certain amount of your products or a top performing staff member for hitting their targets.

Presenting promotional gifts as rewards encourage your target audience to buy more or your staff to work harder. It’s a win-win.

For Variety

You are probably no stranger to the business card. How many have you printed out over the years and handed to clients? Where do you think those business cards are now?

Chances are those very cards you wished to make a lasting impression on someone are picking up dust in an abandoned wallet or purse, along with many more. They may have even been thrown out long ago.

The point is, business cards are the done thing. They aren’t anything new. Add variety with your marketing efforts by including promotional products. Gifts like tote bags to notepads are easily transferable and can be brought anywhere.

Provide a lasting impression with practical gifts clients will use every day to show them you care.

Promotional products should be included in your marketing strategy for overall brand awareness and recognition. Added the right way and they can really add increased value to your business.

Thankfully, Axis Promotional Products have a vast range of items to choose from. You name it, we’ve got it. We provide everything from pens to USB sticks to umbrellas. No matter what your budget, we’ve got a promotional product to suit your individual needs. So, don’t delay. Contact us today.