Monthly Archives: April 2019

For any business, getting your name and products out there and recognised is absolutely essential. How else is your business meant to grow without brand awareness?

Think about how people refer to themselves when it comes to shopping and brand tastes. One person could say they are a Coca Cola or Galaxy person. This is what brand awareness can do for your business, become a part of someone’s lifestyle and shopping habits.

Brand awareness refers to how familiar people are with your product or service and when they see or hear your brand name, the extent to how they recognise you.

Promotional Products In Brand Awareness

All the biggest brand names from McDonalds to Starbucks promote their brand through various means such as social media campaigns, special offers and many more methods.

However, today we are going to focus on how utilising promotional products specifically can help with expanding your brand awareness.

Promotional products are one way of increasing your recognition, helping you gain the attention of your target audience.

By investing in a well thought out promotional products campaign it can set you on your way to being recognised, especially for small businesses just starting out.

The Value Of Promotional Products

Many studies have been conducted which look at the power of building promotional products in improving brand awareness and a return on investment (ROI).

An excellent example is a study by the British Promotional Merchandise Association. Nearly 15,000 people were surveyed who had received a promotional product for free within the last year of being surveyed.

A key finding was that 87% of participants kept a promotional product for longer than a year. A further 79% agreed they would be willing to do business with the company again.

Out of those surveyed 66% were able to recall the brand they received a promotional product from within the last year.

Powerfully, the Return On Investment was found to be equal to that of TV and print and greater than radio and outdoor advertising. The last key finding was that over half viewed a company more favourably after being gifted with a promotional product.

How To Use Promotional Products Effectively

Make sure when choosing promotional products that they fall in line with your brand. They have to be relevant and suit the interests of your target audience.

The more a person likes the gift you give them the more they are going to look at your business favourably and spread the word of how great you are.

For example, if you are a gym or health and fitness brand then it would be suitable to give away promotional products like towels, sweatbands and reusable water bottles with your logo on them.

The key is to provide promotional items the average person can use in their current lifestyle. Don’t forget to include your brands contact details and address on the items either. The best places to distribute these items are at large retail outlets or public events for maximum reach.

Choosing A Promotional Products Provider

If you think you are ready to make the wise choice of investing in promotional products to improve your brand awareness then Axis Group can help.

With over 30 years experience in pairing companies with the most suitable promotional products for them, we can advise on the best fit for you. We go that extra mile in trying to understand your brand.

For a full list of the items we provide simply browse our website. Alternatively, if you have any enquiries then a member of our sales team will only be too happy to advise. Happy Shopping!