Monthly Archives: August 2019

Every single day consumers are exposed to marketing messages whether they realise it or not. They can be found in the morning paper, heard on the radio, in social media feeds, found on billboards and when consumers sit down in the evenings to watch TV they are present too.

The majority of brands invest in some form of marketing in the digital era. Even so, traditional marketing techniques are still going strong like promotional products. One of the most popular types of promotional products is the promotional pen.

Why Are Promotional Pens So Popular?

Few people can say they have not used a promotional pen at some point in time. This is due to the fact they are still widely popular.

Promotional pens are light, easy to carry around and even though we use our mobiles people still have a need to take down notes.

Promotional pens can be used to take down a shopping list or leave a reminder on a sticky note for a loved one as examples of how they are still relevant in the everyday.

And these promotional products are also everywhere you turn, in offices, in supermarkets, in schools, literally anywhere you can think of. Who wouldn’t want a promotional pen?

Promotional Pens Are Cost-Effective

Perhaps one of the reasons promotional pens are much loved is the fact they are so cost-effective.

Particularly for small businesses who can’t afford expensive TV or Radio advertisements, promotional pens are a cost-effective method of still getting your brand noticed.

Promotional pens are generally sold in bulk and the cost for individual pens is quite low. This also means the small business owner can share out their promotional products to prospective clients in bulk.

Promotional Pens Are Practical

It’s not a bad shout to purchase promotional gifts virtually everyone will use. To have your brand name and logo on an item used daily, that’s smart.

Promotional pens are so practical. You give them out to prospective clients who will use them for work, in the home and even in college. Your promotional pen as a gift will also be passed around giving a wider reach for brand recognition.

The point is everyone uses pens and quite regularly as a matter of fact. Investing in promotional pens is an affordable and effective way of reaching out to new customers.

Promotional Pens Are Easily Distributable

There are many ways a small business owner can distribute promotional pens in large quantities. For example, if they set up a trade show or fair these are the perfect opportunities to not just network but to distribute promotional pens to everyone in attendance.

Due to their size, promotional pens can also be sent by post and this is very economical. At work promotional pens can be handed out to colleagues who can bring them home and present to their friends and family.

What Types Of Pens Can You Buy?

Promotional pens can range in price based on quality, style and what type of material they are made of. We recommend you choose promotional pens that best fit your brand and target audience.

Think about who your client is and what type of product they’ll hold onto and compare that with what service you’re promoting. Perhaps a promotional fountain pen is the way to go. They could be the type of people who prefer premium quality goods and appreciate a company who deliver on that.

Or maybe it’s better off that you go for a cheaper promotional ballpoint pen if you’re looking to get them into as many people as possible. By having hundreds or thousands of pens to give away, you’ll be able to ensure that your brand is seen.

Whatever type of promotional pen you are looking for you can be sure it’s available through Axis Promotional Products.