Monthly Archives: September 2019

The landscape around promotional products has changed greatly in recent years. Advances in technology means you can brand just about anything at a more cost-effective price. Despite a large part of a brands presence switching to digital, promotional products haven’t become any less popular. They can be a great addition to any marketing campaign. This is because the benefits are more far reaching than some people realise. Below we’ll take a look at all the reasons why you should consider promotional products in Dublin as an effective tool for your business.

We all love getting something for free

The more traditional idea that you send promotional products to just your best customers is still relevant, but no longer the only way to use them. Many companies use low cost items, such as stickers, pens, or mugs as an added bonus in parcels. This not only rewards people that are spending money with you, but it also increases brand awareness. According to research eighty seven percent of people keep promotional products for more than year, with a large proportion of people keeping them for five or more years. Some companies even have different promotional products depending on the spend of a customer. Someone who spends big gets a better promotional product.

Promotional products in Dublin help to gain new customers

As well as ensuring your brand is always in the line of sight, promotional products in Dublin help to change consumer behaviour. A surprisingly high number of people are prepared to change from their usual brand if they believe they are going to receive something for free. One of the main reasons people hold on to promotional items is because they are useful, so selecting the right gift for your customers will give you a lot more bang for your buck. The item could even become part of their day-to-day lives, giving you

More than just a gift

Well chosen promotional products in Dublin will help to increase brand awareness greatly, they can also be designed to incorporate a call to action to increase sales. For instance, a USB stick can be pre-loaded with information about your company, special offers, advertising etc. These can all help encourage your customers to take particular actions. This is just another way, on top of increased brand awareness and better customer loyalty, to use promotional products in Dublin to increase your sales.

What are the most popular promotional products in Dublin?

Selecting the right type of promotional product for your business will depend on a number of factors. There could be company specific factors that affect your choice. A company that deals in golf products may opt for an umbrella or golf tees, as these are more relevant to their customer base. However, for the vast majority of businesses the same sort of rules apply.

Electrical items are always popular, as the gadget value seems to be well received. USB sticks are always popular, as they are an item many people already use, so there is a high likelihood your customers will find it useful, and that it may well spend much of its life sitting on a desk in plane view. Too more conventional items that still perform well are pens and mugs. Mugs are one of the most popular items, as businesses say they keep them for such a long time. They will be used regularly and having your company information on them will only help to ensure your ever present in the minds of your customers.

Promotional products in Dublin create TOMA

TOMA stands for Top of Mind Awareness. This means that you immediately associate a brand with a general product category. For example, when you think of beer your favourite will usually jump to mind, or beans, or tissues, and on and on. Marketers know that a consumer needs to see a brand at least nine times before they start to take note of the message or build any meaningful brand recognition. While some marketers will argue about the number of times a brand needs to be seen, none would argue that repetition is a big part of a successful advertising campaign.

Promotional products that are ever present in an office, kitchen, or workshop help to ensure your brand gets plenty of exposure.

Creating a successful connection using promotional products in Dublin

Nobody likes ads. It’s estimated the average person sees thousands every day. We are bombarded by ads in apps, on social media, on websites, and in the real world. We block many of them out and go out of our way to avoid them in the digital world. However, a promotional product is an ad that isn’t primarily an ad. It’s a free gift. People will generally go out of their way for a free gift, whether it’s a t-shirt, a mug, or a pen.

Choose an expert partner to supercharge your marketing

At Axis Promotional Products we haven’t just build up a substantial catalogue of products perfect for business, but we also have decades of experience, feedback, and knowledge to help you select the perfect item for your customers. We’re so confident we’re the best around that we even offer a price match promise if you find any products cheaper with our competitors.

We have an expert team manning our call centre that are both friendly and efficient. They’ll not only provide you with excellent customer service from first contact, ordering, and beyond, but they’ll also offer any relevant advice and make you aware of any special offers that could save you money.

At Axis we also offer a comprehensive range of stationery, office furniture, and even printing. We really are a one-stop-shop for business. If you’re thinking of buying any promotional products in Dublin or would simply like to have an informal chat about what we might be able to do for you in the future, please don’t hesitate to give us a call on (01) 524 0966.