Monthly Archives: November 2019

Everyone will soon be anticipating enjoying some quality time with their families over the Christmas break. How can your company make an impression that lasts? How can you ensure your company is still in their minds after they return to work? We can help.

While online marketing might be at the forefront of many companies marketing efforts, a little offline marketing can be more effective this time of year. We’ve listed some of the advantages of corporate gifts below, as well as trying to provide a little inspiration to get you started.

The psychological power of reciprocity

Marketers have been using psychology to help achieve the goals of their clients for decades. However, it can be a positive experience for both sides. In psychology, reciprocity is an accepted rule that’s part of our society. In simpler terms, it’s the desire to treat others as they treat us.

In business this translates to customers having a desire to give something back to you after receiving a gift. However, it must be used in a genuine and honest way to maintain integrity, which is why Christmas is the perfect time of year for this type of promotion. Sending a gift that adds genuine value to the recipient’s daily life ensures it’s well received and remains visible for longer.

The right corporate gifts make your brand memorable

A corporate gift is a great way to show you value your relationship with your clients, as well as being thoughtful and prepared to go that extra mile. A memorable gift can create a positive association between the feeling of gratitude and your logo. Gifts that are functional will get used more often, meaning your brand gets more exposure.

The right corporate gift will depend on your client base, but whether it’s a mug, a golf umbrella, or a USB stick, they’ll think of your brand every time they use it. This makes a well thought out gift an excellent marketing tool that can continue to work for a prolonged period.

The sincerity of a gift increases authenticity

Gifts don’t have to be related to work; it is Christmas after all. While a gift that hangs about will keep your brand visible for longer, an impressive gift can make a much bigger impression. This is one of the reasons our Hampers are so popular this time of year. Some promotional items are useful, but not very exciting. Whereas, a carefully selected hamper can be a great surprise.

We supply hampers based around different themes, such as craft beer, cheese and wine, or artisan products. They can be a great way to provide clients with something they’ll truly appreciate and carry with them throughout the holiday period. Many of them, such as the Deluxe Artisan Hamper, contain items that will continue to be used for years to come, such as the slate cheeseboard and coasters. That’s without mentioning all the delicious Irish treats that come inside.

Increased customer engagement, whether they realise it or not

Some gifts hang around for a long time. Think of items that are ever present on someone’s desk, or a mug that gets put in the kitchen cupboard. Every time this is seen or used it reinforces your message and keeps your company at the forefront of their minds. This increases the likelihood they’ll turn to you when they need your product or service. It also helps to build a rapport with customers helps your business to prosper. Having a good relationship with the people you deal with every day also helps your working life be more enjoyable. 

As well as keeping your brand at the forefront of your customer’s mind, it will also be seen by other visitors to their office. These may well be people in the same business, or who could also use your service. Seeing your company message tells them your customer deals with your business, which increases the level of trust, as they will know a colleague already uses you.

You have lots of choice with corporate gifts

One of the many great aspects of corporate gifts is the wide range of options. There are gifts suitable for virtually every sector, as well as special gifts for people who enjoy specific pastimes, such as golf. There are also more general and cost-effective gifts if you’re buying for many people. If you’re not sure what would work well for your company, simply get in touch with us and we’ll help you narrow your search. 

Many companies tie their gift in to their own corporate identity. For example, if you run an environment-based company, we offer a range of gifts with an eco-slant. If you deal with lots of executives, then we have a range of high-end metal or crystal gifts that wouldn’t look out of place on the poshest desk.

The choice doesn’t end there. Corporate gifts aren’t just for clients or customers. They can also be a great way to show your appreciation to your employees. A food hamper or something not work related will be well received and shows your team how much you appreciate their efforts.

Get corporate gift advice from the experts

We have decades of experience helping our clients WOW! their customers. However, we understand it’s still business, so we price all our items to be cost-effective. We even offer a Price Match Promise (you can check out the details on our website). We work our hardest to ensure you receive the best service and advice from your very first call until after well after your order has been fulfilled.

You can call us on (01) 524 0966 to discover how we can help you this festive period. We’re always happy to hear from you and will help in any way we can. You can also view ordering information, create an account, or look at our blog and try to get inspired on our website.