Monthly Archives: December 2019

Your brand identity is so much more than just your logo or colour scheme. It’s you, your products, your team, how you operate, and what attracts clients to your business. It’s a huge business asset, and a positive brand identity can make the difference between a potential customer choosing you over a competitor.

 There are many ways to promote your brand. Social media is a very popular marketing tool, but e-mail marketing and your website are also important. However, the most likely process with all these methods is that the viewer looks at your communication or post, reads some content or watches a video, and then moves on to something else. Has your marketing been enough to hold their attention? If it did hold their attention, will they remember it in a few hours?

 This is where branded marketing material can be a promotional winner, because the right things given to the right people will ensure this one-off cost constantly puts your name in front of them, time and time again.

 It can be tempting to only focus on digital and branded marketing material is often an afterthought for many business owners, but the right products are a great way to promote your brand and generate new leads. Research has shown that more than half the people that receive a branded gift use it on a daily basis, meaning your name is being seen all the time.

Office supplies and accessories

Pens were one of the first commonly gifted pieces of branded marketing material, and they are still a popular free gift with customers. There are many other office or lifestyle supplies and accessories you can use to put your name in front of customers on a regular basis.

 Computer products, calculators, pads, folders, USB sticks, desk organisers, mouse mats, golf umbrellas, mugs and headphones are just a few suggestions that could put your brand at the forefront. It is not just the workers that would keep seeing your name, but also any visitors to the office too.

Mugs and drinking accessories

Mugs have always been a popular branded marketing product, but now there are other drinking accessories you can use to promote your brand. Water bags, tumblers, flasks and bottles are all available and make great gifts because people like branded items to drink from. If their workplace is busy, it can help them to identify which mug is theirs, and every time it’s used your brand will be seen.

 If they are out on the road, travel mugs can be ideal. Who knows how many people might see your brand while they are out and about?

Leisure and sports accessories

There are many more products in this range than you may initially imagine. Bags, golf balls, binoculars, sunglasses, beach accessories, noisemakers, bikes, tools, torches, umbrellas, picnic sets, and compasses are just some of the many different items for sports and leisure that can become branded marketing materials.

 Bags come in all shapes and sizes and are designed for various uses. There are cooler bags, golf bags, duffle bags, and many more. You will always be able to find a product that has the desired impact as a piece of branded marketing material if people can use it with during their leisure time.

Hampers

People tend to associate hampers with Christmas. Although that is a great time of year to give them as a gift, they can be given in any month. Sending a craft beer hamper or a cheese and wine hamper is a perfect way to say thank you for a new contract or to thank someone for using your company as their supplier. A branded food hamper or cheese hamper would always be welcomed, as would a deluxe artisan hamper.

Clothing

If you have a stand at a trade show, regularly have employees out on the road, or a retail outlet, using some items of clothing as branded marketing material is a great idea. It means wherever they go they will be easily identified as someone with your company, as well as getting your name known.

T-shirts, jackets, caps, beanies, scarfs and many other branded items of clothing are also very welcome gifts and can be a great way for branded marketing material to be regularly seen.

Branded giveaways

The whole point of branded marketing material is for you give it away to prospective or existing customers.  Keyrings have always been a popular choice, but there are many other things to choose from. Apart from all the items that have already been mentioned, there are games, books, rulers, desk clocks, coasters, card holders, pocket mirrors, bottle openers, sleep masks, aprons and piggy banks, as well as a huge variety of other products.

 The best thing about branded marketing material is that it does not have to mean spending a fortune to get your name seen, and once given, it can continue to get your name known for many years to come with no additional effort on your part.

 You do not have to spend hours dealing with posts as you do with social media marketing, you do not have to get content written or videos made for your website, or send an email to thousands of people. The best marketing campaigns are a combination of all these things, but branded marketing material should be included too.

Find out more about branded marketing material

To find out more about branded marketing material, get in touch with our team at Axis Promotional Products. It doesn’t matter if you want some low-cost giveaways or more expensive branded marketing material to give as corporate gifts, we can help you with them all.

With more than 30 years’ experience producing promotional products, we’re here to help you with up to date ideas while at the same time providing excellent customer service. We also offer a price match promise if you find a like for like product with one of our competitors.

Why not get in touch to see how we can help you with branded marketing material. You can call us on 01 524 0966 or email us at [email protected] and we will get back to you as soon as we can.