Monthly Archives: February 2020

If you have a business in Ireland you want to promote locally or to the rest of the world, there are many different ways to get your brand known. Some of the ways, such as social media, can be very time consuming. Others, such as advertising on TV, can become very expensive. The problem with all these methods is that once people have viewed the advert or social media post, they move onto the next thing and your promotion is soon forgotten.

The best way to put your brand in front of someone and to make sure they see it often, is to buy Irish promotional products that will get used daily and give them away as free gifts. They are an affordable one-off cost and research has shown that most of them are in use for up to two years after being received.

The longevity of Irish promotional products

You don’t have to spend a fortune to make the most of promotional products, think of simple things such as mugs, pens or notepads. These are useful items that will be used day in and day out. Each time they are used your name is on show. It means it’s not only the user that sees it, but also anyone else near to them, such as visitors. There is no other form of promoting your business that will stay in one place for so long without any cost other than the initial purchase.

Perhaps you could even link your Irish promotional products to special events such as St. Patrick’s Day, Christmas, Easter or Bloomsday. This can give the Irish promotional products you are gifting more meaning and make them even more appreciated by the recipient.

Constantly seeing your brand in front of them will make it more likely customers will come to you when they need a product or service you sell. As Irish promotional products are not an expensive form of marketing, it’s easier to gift them more often, such as a once or twice a year.

Choosing the right Irish promotional products

There is such a huge range of Irish promotional products that it would be easy to pick the wrong ones. It helps if you know something about the business you are intending to gift them to, but you can also get help from the experts here at Axis Promotional Products.

It doesn’t matter whether you want branded pens, mugs with your logo on, umbrellas, printed USB sticks, branded clothing, hampers, technology related items or even things to do with sports and leisure. We have them all and many more. Talk to our friendly team and get the advice you need to ensure you buy the best Irish promotional products for your needs. They will also be able to let you know about current special offers and our price match guarantee.

For Irish promotional products to be effective, they have to fall in line with your brand and be useful to the end user. For example, if your business deals with beauty products and treatments, then cosmetics, sleep masks or a branded pocket mirror are just a few of the relevant things you could give to your customers.

The return on investment of Irish promotional products

Many marketing studies have concluded that Irish promotional products for building brand awareness give a very good return on investment (ROI). A large proportion of recipients keep and use the product for more than a year and are likely to approach the company who gave the free gift if they need a product or service they offer. Customers like the fact they have received something for free and look more favorably on the business that gave them the Irish promotional products.

Studies have also shown Irish promotional products give a better ROI than radio advertising or billboards, and in most cases the item will be used at least 2 or 3 times each week. Overall, the studies show Irish promotional products are a cost-effective incentive that raises brand awareness.

Using Irish promotional products at trade events

If you have a stand at a trade show, you will see people walking around with bags of leaflets and other items they have collected. Sometimes they are carrying two or more bags and it can all get a bit tiresome for them. Make your bag bigger and better than anyone else’s and soon you will see the other promotional bags disappear and yours will be on show all over the event. This does not mean they will break the bank to buy, but they will be appreciated and are well worth the outlay.

Shopper bags at such an event can mean your potential customers will have a more comfortable day as well as taking home lots of leaflets and Irish promotional products from your stand. Just think how many times a bigger bag would be useful, and you will soon realise that your bag is going to get a lot of use and be seen by many different people.

Of course, there are many other types of bags too. You could opt for laptop bags, toilet bags, shoe bags, business bags, over the shoulder bags or even rucksacks. They are all a useful item that will get a lot of use, and that is exactly the point of giving Irish promotional products.

Contact us for your Irish promotional products

Axis Promotional Products have been the supplier of choice for businesses in Ireland when they are looking for Irish promotional products for more than 30 years. Whether you want novelty ideas or more traditional ones, we offer the best customer service around. Just pick up the phone and chat to one of our team on 01 524 0966 or look at the huge range of Irish promotional products we offer on our website.

We are confident that for businesses that want to promote their brand with promotional products, we are the one-stop shop for all your needs and we will not be beaten on service or price.