Promotional Products Blog | Axis Promotional Products

It’s that time of year again. It’s getting cold outside. People are starting to look for woolly hats and warm gloves. Everybody has a pair buried away somewhere, but that doesn’t mean they’re easy to find.

A new pair are always appreciated, and if you give away some with your logo stitched into the fabric, your brand is sure to be remembered for a long time.

Of course, there are lots of seasonal opportunities like this to create promotional merchanise, but winter is an especially good chance to spread awareness of your product or service.

Want to know why? Keep reading.

Top 3 Reasons Winter Promotional Products Are What You Need

1. It’s Cold Outside

As mentioned above, the most obvious thing about this season is how cold it is!

Every year it comes around and every year people are surprised all over again.

Help them out with some products to warm up. Warm clothes, outdoor gear, a thermos for a steaming pot of hot coffee.

There are other seasons that you can create products for, but none of them seem to last quite as long as an Irish winter…

2. Huge Selection To Choose From

Winter in Ireland isn’t just one of the longest seasons for promotional products. It also has one of the widest selections.

Why?

Because people need items to enjoy both inside and outside of their home.

In summer, chances are the last thing your customers want to do is close the curtains and curl up on the couch.

But once the chilly winds hit, they won’t just be looking for a wide array of warm clothes, they’ll also looking for things to enjoy when they’re stuck inside on rainy days.

3. There Are Plenty of Special Occasions

Halloween has just passed us by. If you have American clients you might be considering some Thanksgiving branded gifts. Valentines day just edges into the winter months. And before we even get to that, you can’t forget the big one – Christmas.

This time of year is absolutely packed with special occasions for you to link your products with and you can do that in two major ways.

First of all, you have a theme to follow. If you’re having difficulty deciding what kind of branded gift you’d like to order, narrowing down your choices to a particular holiday like Christmas is a huge help. For example, our new range of promotional hampers is a great place to get started.

Secondly, when you create a branded product for a special occasion, you now have the perfect excuse to give it to your customers.

It can be difficult to know how to choose promotional products. Still not sure what promotional products will work for you? Call our team on (01) 524 0966 or contact us online to  speak with somebody who can help you out today.

You put a lot of thought and effort into devising strategies to grow your business. Everything from your branding design to how your employees dress is taken into consideration when choosing how to represent your company.

This is because you know how essential it is to express a distinct personality that sets you apart from the competition and which your customers are happy to do business with.

When it’s time to promote your brand with a promotional gift, it’s important to put just as much thought into what kind of product you use to get noticed. There’s a lot more to choosing a good promotional gift than getting your logo put on a pen, so let’s look over our top 5 tips on creating the best promotional gift.

The 7 Best Tips For How To Choose Promotional Products

1. Target Your Promotional Gifts

Our first tip might seem like an obvious one: Target your customers with a gift that’s of particular interest to them.

Sometimes this can be a simple task. They might already have an interest in the product or service you provide and by finding a matching gift to put your logo on, you’ll know you’re appealing to them with something they appreciate.

Dig a little deeper though. Yes, you can run a successful promotional campaign by relying on an item that you know they like, but if you can think of something that will surprise them, it can stick in their minds for a long time to come.

2. Know When to Spend More

We have plenty of promotional gift options, but your campaign can often benefit from spending more on the gift you choose. If you know your customers very well and can be sure that they’ll be interested in the gift you provide, it can be well worth choosing a more expensive one, even if it means reducing how many you buy.

How about something from out promotional technology range?

Impress your customer base with something that will make them say, ‘Wow!’

3. Connect With A Theme

There are many obvious themes you can choose from that can connect to your brand in fun and creative ways. There are seasonal ones of course, and holiday based ones, but you can get extra creative and find themes that connect with your particular brand.

If you’re in the phone business, for example, we have lots of promotional phone gifts to represent your company.

Or if you’re selling light fixtures, then it might not be a bad idea to give away a keyring with a little flashlight on it. Many clients who’ll be going about installing the fixtures will be of the handyman variety, in which case they’ll get plenty of use out of the item.

There are lots of clever ways like this to link your product and promotion together.

4. Practicality Counts

You can’t beat a gift that your customer will use again and again.

The idea of your promotional gift campaign isn’t just to provoke a short-term amount of interest. It’s to embed your brand in the mind of your customers.

The best way to this is by giving them something that they’ll use every day. Find a promotional gift that’s practical and that represents your brand well, and you’ll have doubled the benefit of having a promotional gift campaign. Not sure what's right for you? Talk to our team. We've got all kinds of unique promotional product ideas for your business.

5. Time And Place

How to choose the right promotional products is only half the trick. You also need an idea of where you're going to be using them.

It might be the case that you're selling some branded pens at the checkout counter, but maybe there's a more clever way to get your name out there.

Imagine, for example, a day out at the local St. Patrick’s Day parade. The onlookers could pay 5 Euro to wear a green top hat, or they could choose the free one with your business name on it. You'd have an entire army of people promoting for you then.

6. Give An Extra Push

It isn’t enough to have your brand name printed onto your product of choice.

Think about how it will direct your customer to your business. A phone number and web address are useful, but if the person doesn’t have it on them at the right time, there’s a good chance they might forget about it altogether. Think about sweetening the deal with a promo code.

They’ll be a lot more likely to visit your website first chance they get if there’s something as simple as a 10% discount offer advertised on your quality logo products.

7. Have Fun!

One thing that we’ll say from our years of experience is that if you want to choose the right promo product, it's important that you have fun with it!

Make sure that you pick something that expresses your personality and shows your friendly side. A promotional gift campaign is a great opportunity for your company to have fun and it would be a shame if you missed out on it.

Not sure what promotional gifts would suit you? Talk to our team. We’re always ready to learn about your business and help you choose.

I don’t know about you, but:

Who can resist getting into the Christmas spirit?

And did you know that we have a whole sleigh full of Christmas promotional gifts to help your company or organisation transform even the most notorious of Scrooges this festive season?

From branded leisure and sport gifts, to promotional pens with your logo, if you need it imprinted, here at Axis, we probably have it.

In today’s post we’re going to show you the top three Christmas promotional product ideas that really will take the misery out of promotional product shopping! 

How About Some Winter Clothing?

As the cold sets in, who hasn’t dashed around the house sifting through cupboards and drawers in the search for a nice ‘n’ cosy fleece hat. 

Embroidered with your company branding, if you’re looking for a useful yet effective giveaway this Christmas, look no further than promotional winter clothing.

And while you’re at it:

Why not ensure your customers and employees are as warm of toast this winter and beyond with a stylish new fleece top or body warmer!

Mug It Up!

As Mrs. Doyle herself once said:

“There’s always time for a nice cup of tea”.

And when we all drag ourselves back to work in the new year, whether working outdoors or enduring a long and tiresome commute, drinking a hot beverage on the go is one of the few ways to stay warm.

Travel mugs and flasks can be custom printed with your branding, so it’s no wonder they’re one of the hottest Christmas promotional items around!

We Wish You A Merry Tech-mas

Here at Axis, promotional technology products are one of our most sought-after items. Why?

Because they get brownie points from just about anyone and everyone. 

So why not show your employee or client just how much you appreciate with them this Christmas with a promotional power bank, custom branded portable Bluetooth speaker or some swanky new accessories for their smartphone or tablet, such as a stylus or iPad case.

There's a tech geek in all of us, you know!

The Next Step?

Whether you’re sensibly making a head start on your company’s holiday giveaway or you’re desperately scrambling for some last minute Christmas promotional gifts, we’ve no shortage of Christmas gifts for clients and employees to help you spread that much-loved festive cheer and fun.

Simply call us on (01) 524 0966 or drop us a line at [email protected] to speak to one of our branding experts!

Have you ever been handed a promotional leaflet for a product you were interested in but found yourself tossing it away before you even gave it a second glance? We’re conditioned to think certain items belong on the junk pile, no matter how relevant they are to our needs, so it’s imperative to think critically if you're considering how to choose promotional products that best represent your business.

Follow these simple guidelines to get the most out of your choice and guarantee you make your money back on the promotional product campaign you’re about to wage.

Choosing promotional products for your campaign

Know your customer

What’s useless for one person could be indispensable for the next. If you already know what your customer base is like, then you’ve got a head start on choosing the perfect promotional product to expand that group even further. Ask yourself, are they the kind of people who’d make good use of a promotional tote bag, or would they get more use out of a body warmer to wear on the job? There’s not much point giving a promotional USB stick to somebody working in the gardening sector, so make sure you’re not just throwing your money away.

Link the theme

If you’re selling light fixtures, then it might not be a bad idea to give away a keyring with a little flashlight on it. Many clients who’ll be going about installing the fixtures will be of the handyman variety, in which case they’ll get plenty of use out of the item. But beyond that, it’s a clever way of linking your actual product to the promotional product you’re using to get noticed.

How, where and why

You might just want to drop the promotional product you have chosen into the customer’s shopping bag while they’re at the till, but there are a million other places to get noticed too. Trade shows are huge events with thousands of people milling about, bogged down with free promotional pens, promotional mugs and t-shirts. Go the extra mile and choose a promotional product that they’ll use all day. If you put your logo on something they’ll actually utilise, then there’s a potential army of customers happy to walk around as walking advertisements for you. And the opportunity for this goes well beyond corporate events. Imagine, for example, a day out at the local St. Patrick’s Day parade. The onlookers could pay 5 euro to wear a green top hat, or they could choose the free one with your business name on it.

Give an extra push

It isn’t enough to have your brand name printed onto your promotional product of choice. Think about how it will direct your customer to your business. A phone number and web address are useful, but if the person doesn’t have it on them at the right time, there’s a good chance they might forget about it altogether. Think about sweetening the deal with a promo code. They’ll be a lot more likely to visit your website first chance they get if there’s something as simple as a 10% discount offer advertised on your quality logo products.

Even with this list of tips on how to choose promotional products for your next marketing campaign, you might find it difficult to come up with an inspired idea. Why not browse our huge range of promotional products to get your creative juices flowing!

Did you ever cast an eye on a unique promotional product that made you chuckle away to yourself or think, ‘’hmm…now that is unusual.’’? At the face of it, some ideas for promotional giveaway items might not seem to offer much in terms of functionality or practicality, but they do serve one very important purpose – they are extremely effective attention-grabbers. And, if nothing else, they make great conversation starters too.

Customers will always remember a company that makes them feel good, and making your customers smile is one of the most powerful things your business can do. Richard Branson was once quoted as saying that “fun is one of the most important and underrated ingredients in any successful venture.” With your marketing strategy in mind, here are some unique promotional product ideas that can keep existing customers entertained as well as communicate your brand values to potential new clients!

Promotional games

Struggling to come up with unique promotional product ideas to show your appreciation to a much-loved client? Promotional board games such as chess or 6-in-1 are the go-to product of choice for those looking to keep it bold, and keep it simple too.

Great for team-building activities in any workplace environment, why not take a break from the norm of handing out one flimsy promotional product after another and actually offer something of value to your client. Sure enough, the potential user(s) may not be the world’s biggest chess or 6-in-1 fanatics, but these fancy numbers are great conversation-starters and a left-of-field way to say ‘thanks’.

Top it off with a bold design and your company is guaranteed to receive some valuable branding time for a long time to come!

Promotional novelty retro phone 

When it comes to unique promotional product ideas, this one gets big brownie points with us folk here in Axis HQ. Shower your customers with some retro fun with this novelty phone handset – a throwback to ‘the olden days’.

This mobile telephone receiver combines modern technology with an old-school twist. Reducing up to 95% radiation emitting from a mobile phone, there’s more than meets the eye to this unique promotional product which is not only compatible with smartphones, but tablets and computers too, thanks to its 3.5mm audio jack.

Best part is this retro mobile handset can be designed with your artwork or printed with your brand logo right here at Axis Promotional Products!

Promotional disposable rain poncho

It goes without saying that Irish weather can be about as reliable as a chocolate teapot, and many of us can recount a fond (or not-so-fond) memory of getting absolutely drenched at an outdoor event because, in the words of the great Roy Keane, we ‘failed to prepare’.

Whether your clientele enjoy heading up to Croker their flasks of tae and packs of hang sandwiches for a feast of championship action, or throwing a few shapes at the likes of Electric Picnic or Longitude, why not make your brand visible to the masses with these promotional rain ponchos.

Super lightweight and easily branded, they’re a great option for those looking for something a little more budget-friendly than, say, a promotional umbrella, for instance. Available for EUR1.95 each for 100, if you’re clutching for some unique promotional product ideas, then look no further.

Don’t be afraid to ditch the norm and capture your audience’s attention with promotional items that are goofy, fun or even downright silly.

Why not talk to the branding experts today to discuss your needs, your wants and your budget. Your key to a great marketing campaign is just a phone call away!

Sustainable promotional products are here to stay. In an age where consumers are actively seeking out companies that implement sustainable practices, how exactly do you up your business’ eco-friendly game? Get the ball rolling with these five sustainable promotional products that will improve your marketing strategy for the better.

5 great sustainable promotional products for your business

Organic cotton bags

Durable, simple and a versatile alternative to plastic bags, organic cotton bags allow for multi-colour imprinting on its 100% certified organic material. When you choose this eco-friendly product, you can be sure that all aspects of its composition are sustainable. Look no further if you want to showcase your brand’s commitment to keeping it green.

Reusable drinkware

Since plastic water bottles are a nuisance when it comes to environmental damage, eco-safe water bottles are a practical alternative as they help to reduce waste. Reusable water bottles are produced from recycled materials, discarded from previous manufacturing processes.  Does your audience love all things outdoor? You’re onto a winner with this one!

Eco golf balls

Many products like bags and pens have eco-friendly variations and now even golf balls have sustainable alternatives too. Biodegradable and non-toxic golf balls are the perfect choice if your clientele enjoys hitting a round near beaches, seafront hotels, cruise ships and other marine environments (and especially if they’re prone to a wayward shot or two)!

Green paper products

Made from recycled material and printed with biodegradable ink, sustainable stationery items include notebooks, paper, pens and more. You can also avail of seeded paper for your business cards or direct mail collateral. Customise these eco-friendly promotional gifts with your brand’s messaging and you’re sure to impress at your next event or tradeshow.

Eco-friendly t-shirts

Logo-printed organic cotton t-shirts are another great option to prove that your business is conscious of the welfare of our great planet. You can easily get your hands on promotional t-shirts printed with water-based ink to capture the attention of potential clients. So why not take comfort, in more ways than one!

Decrease your company's environmental footprint and do wonders for your brand image with sustainable promotional giveaways that you can feel good about giving away. Once you’ve mastered all there is to know about green marketing, every facet of your company’s day-to-day routines should reflect these green values too.

Want more great tips on everything from sustainable promotional products to branding your business? Our experts are only a phone call way – call us on (01) 524 0966 and we’ll talk you through your requirements.

Marketing channels and tactics have evolved enormously in recent years. With so much of modern brand building relying on the digital world, it’s easy to overlook the benefits of promotional merchandise as an advertising tactic in itself. From micro companies to global corporates, everyone’s getting in on the action, and it’s about time you did too. So what exactly are the benefits of promotional merchandise to marketers?

Low barriers to entry

One of the main benefits of promotional merchandise is that they’re an incredibly low cost advertising solution. When you can source quality promotional pens from as little as 7 cent per unit, it's plain to see why they’re such a big hit with businesses big and small. Paired with the advantages of buying in bulk and simple online ordering, it’s an enticing way to showcase your brand at a price that won’t break the bank.

You’re in control

When it comes to the consumption and distribution of your promotional products, you’re in the driving seat. You can choose to giveaway items over a short, medium or long-term timeframe, and how they’re given away is entirely up to you too. As Christmas gifts for clients? Every time someone shops in your store? As a competition prize? Get your creative juices flowing because the opportunities are endless!

Wide reach

Every time your client sips on some coffee from your mug, charges their phone on the go with your power bank, or hits a few wayward shots with your golf ball, they’re not only reinforcing your brand in their minds, they’re also exposing it to people they come in contact with. Repeat publicity without the repeat expense is something to behold in an often costly advertising arena!

Fosters relationships

Treating a customer to a desirable branded product will not only make them feel valued, it’ll also earn your company important brownie points, which can lead to repeat business and loyalty. You can also dangle the carrot with prospective clients, such as a free promotional gadget when you open a new bank account. How you decide to reward existing customers and attract new ones is completely up to you!

Looking for more great tips on branding your business? Our expert team is ready and waiting to help you get started. Simply call Axis Promotional Products on (01) 524 0966 to reap the benefits of using promotional gifts in your advertising arsenal today!

If you’re in the habit of building client relationships, then look no further than promotional items for giveaways. Promotional giveaway items allow businesses to fine-tune their marketing message and keep their brand at the forefront of their client’s attention. But what are the best giveaway items for your promotional activities? As experts in branding your business, you’ve come to the right place.

Promotional pens

Printed promotional pens with your logo lead the pack when it comes to the best bang for your buck branding tools. Whether at home or in the office, your client is always going to need to jot down a sneaky note or two. If you hand out a pen that looks and feels cheap, then your brand will give the same impression. So invest in a quality pen and give the recipient a good reason to keep it. Your brand is worth it!

Promotional mugs

When it comes to promotional items for giveaways and tradeshows, most people would rather receive something more tangible than a business card. With this in mind, branded mugs are suitable for just about every industry. Promotional travel mugs are also a great shout for those clients who are always on the go. No cold calling is needed when an important client or prospect is sipping on a lovely mug of tea or coffee from your branded mug!

Branded power banks

If there’s anything that embodies the term ‘first-world problem’, it’s constantly running out of battery on your smartphone and having nowhere to plug in your charger! In a world where smartphone battery power lasts as long as those sweets you’ve been eyeing up in the canteen, your client is sure to appreciate a stylish and incredibly handy promotional power bank so they can charge their device on the go. The best part? Your beautiful logo will be staring right at them!

Branded USB sticks

Promotional USB sticks still pack a powerful punch when it comes to the inexpensive promotional items for giveaways. People just can’t seem to get enough of them! Whether your client is a college student or a working professional, why not give them an easy way to access their most valuable files with a slick promotional USB drive printed with your logo. A great portable advert for your brand!

Looking for more great tips on taking your brand to the next level? Our branding experts are ready and waiting to answer any questions you might have about our promotional items for giveaways. Simply call Axis Promotional Products on (01) 524 0966 and we’ll talk you through your needs, your wants and your budget.